“Fake News” is a popular term at the moment, and with more communication methods at our disposal, more bad information is being produced. But can you really tell what is bad and un-verified information compared to real truth? Do you change your actions and opinions based on this poor information, do businesses adjust their strategies, and can media outlets really survive producing poor information?
This webinar is a part of the ‘Future Skills for workplace sustainability’ series and is focused on the effect that bad media literacy has on our lives and work. We will explore how bad practices and poor researched and produced information can and how it influences what we do and our futures. Hearing from 2 expert speakers we will discuss and learn the effect bad media literacy has on the media producers (the media outlets themselves) and on the consumers (how businesses, it’s employees, and the public are influenced and effected).
Media literacy means not only to be able to analyse and evaluate the media content that surrounds us but also to be able to create media content in a variety of forms, to express oneself in sound and image as well as writing and speaking. Many media outlets (companies) do not pay proper attention to the media literacy skills of their employees concentrating only on production experience. The goal of media literacy education for media producers is not to become from amateur to professional producers but rather to engage the media in our lives, to interrogate and evaluate its messages and techniques and then to choose, ultimately, whether to accept or reject the values conveyed. Media production-oriented activities are an important, but not a dominating, educational tool that should be always heightened.
People working in the business sector – and everyone else who is active in the public space – are more likely to be targeted by misinformation, either coordinated or random. Therefore, it’s important for them to have additional media literacy competences that enable them to effectively present themselves and their activities in media and prevent or counter efforts of those who want to damage their credibility.
Who is the Webinar designed, and beneficial for?
This webinar would be suited to all from all backgrounds. Whether you work with media or not, this topic influences us all, and the webinar can better prepare us for a more truthful future.
